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By 2020 BCI aims to reach 5 million farmers and account for 30% of global cotton production, transforming the cotton sector worldwide through the establishment of Better Cotton as a sustainable, mainstream commodity. The BCI Growth & Innovation Fund is the main investment mechanism that will help catapult BCI towards these targets.

To achieve this growth, and to enable BCI to continue to address the most pressing issues in cotton farming and the communities it supports, the BCI GIF is delighted to issue an open invitation to new public and private investors to step in and help improve the lives and the environment for millions of cotton farmers around the world. The rapid expansion of the Better Cotton Initiative has been remarkable. Now, the BCI GIF has a clear opportunity to bring the project to scale and transform the cotton industry as we know it.