Current members of these committees include some of the world’s largest cotton buyers, including adidas, H&M, IKEA, Nike, Levi Strauss & Co. and M&S. All BCI retailer and brand members ultimately contribute to the fund through a fee related to their use of Better Cotton, equal to about 1% of the cost of cotton. Global institutional donors and government agencies are invited to match the fees contributed by the private sector in order to achieve a multiplier effect.